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Wedding Dance
The Happy Couple
About Elm Hill Brides
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To all my valued customers and brides-to-be....

I am sad to announce that owing to ongoing health issues, I shall no longer be able to continue trading at 30 Elm Hill, Norwich. It has been a joy and a privilege to be part of the unique, and very special, Elm Hill community. Together with Graham, I will be reviewing the path ahead for Elm Hill Brides, and will keep you updated on this Website. My love to all xx

Elm Hill Brides

a family business

- est 2011 - 

Elm Hill Brides opened its doors on the day of Kate and William's Royal Wedding in April 2011. The shop has been growing its reputation as the go-to destination for bridal wear
and accessories, proudly stocking a collection of the finest quality, unique and different bridal gowns which flatter all body types. Budget conscious brides will be pleased to know
that retail prices start from £900 rising to £2,500.  Bargains can be snapped up for much less in our frequent sample sales with prices from £50 


The bridal boutique, centrally located in Norwich's historic Cathedral quarter, houses a stunning selection of dresses, set against the City's oldest and most charming cobbled street,
Elm Hill. Enchanting!


Joanna Loton established Elm Hill Brides after a long and successful career as a Norfolk Midwife. Alongside her husband Graham who manages networking & marketing, they make a successful family team with impeccable customer service at the forefront.



Couple on the Beach

What our Brides think about us...


"Exclusive yet Affordable"


"High Quality dresses for Brides looking for something Different"


"A very friendly,

Non-Pretentious service"


Contact Joanna





07341 951397


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Information about your Appointment:

Elm Hill Brides takes pride in giving you special treatment, and so your appointment time is all about 

giving YOU and your guests an enjoyable and memorable buying experience!


What to bring with you:

  • Bring with you an appropriate bra, in the style you are intending to wear on your wedding day.

  • Bring a pair of shoes with the heel height of the shoes you intend to wear with your wedding dress.


We kindly ask if you could:

  • Please not wear heavy make, perfumes or body tanning products.

  • Have clean hands

  • Please refrain from taking photographs without permission. 


Please note:

  •  To keep the floor and therefore the dresses as clean as possible, when entering the boutique, we will ask yourself and your guests to remove your shoes. Over shoes can be provided !​

  • May we suggest you only bring two or three people whose opinions you value the most!​ When it comes to choosing a dress, more is not always merrier!

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Happy Elm Hill Brides Gallery

Just a few of the many happy Brides who purchased their dream dress from Elm Hill Brides. They all looked stunning on their big day!

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