Wedding Dance
The Happy Couple



Elm Hill Brides

a family business

- est 2011 - 

Elm Hill Brides opened its doors on the day of Kate and William's Royal Wedding nearly 5 years ago. The shop has been growing its reputation as the go-to destination for bridalwear and accessories, proudly stocking a collection of the finest quality, unique and different bridal gowns which flatter all body types, whilst being affordable. Budget concious brides will be pleased to know that retail prices range from

£900 - £2500, with last seasons designer bargains available for much less in our frequent sample sales.


The bridal boutique, centrally located in Norwich's historic cathedral qualrter, houses a stunning selection of dresses, set against the City's oldest and most charming cobbled street, Elm Hill. Enchanting!

Joanna Loton established Elm Hill Brides after a long and successful career as a Norfolk Midwife. Alongside her husband Graham who manages networking & marketing and her daughter Samantha who assists with bridal buying & promotional design, they make a succesful family team with impeccable customer service at the forefront.




What our Brides think about us...


"Exclusive yet Affordable"


"High Quality dresses for Brides looking for something Different"


"A very friendly,

Non-Pretentious service"



Contact Joanna





01603 667595


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What to bring with you:

  • Bring with you an appropriate bra, in the style you are intending to wear on your wedding day.

  • Bring a pair of shoes with the heel height of the shoes you intend to wear with your wedding dress.

  • Try not to bring too many people with you for your fitting - a maximum of two guests is suggested.

  • ..Only bring people whose advice you trust!​


We kindly ask if you could:

  • Please not wear heavy make up or perfumes

  • Have clean hands!

  • Upon entering the boutique, please either remove your shoes or put on our supplied over shoes - to keep the floor and therefore the dresses as clean as possible!​


Elm Hill Brides takes pride in giving you special treatment, and so the boutique is open for your personal browsing BY APPOINTMENT ONLY.

Genuine interest only. Please refrain from taking photgraphs without permission. 

Information about your Appointment:

Nothing to book right now. Check back soon.

Happy Elm Hill Brides Gallery

Wendy wore Cymbeline
Wendy wore Cymbeline

This beautiful BBC weather girl looks stunning in her Cymbeline Dress!

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Nathalie wears Cymbeline
Nathalie wears Cymbeline

Doesn't she look beautiful in her lace dress with wellies! Read about her day featured in the blog Whimsical Wonderland Weddings...

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Stunning in La Sposa
Stunning in La Sposa
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Just a few of the many happy Brides who purchased their dream dress from Elm Hill Brides. They all looked stunning on their big day!